Apple iPhone 8
This should have been a 7S. That simple. But it's complicated. Too complicated perhaps for Apple as we used to know it.
A new chipset with an extra couple of processor cores and the first in-house GPU, an all-glass body, a superior camera. Any other year, those sorts of things would've made a perfectly acceptable S upgrade. You know what we mean, we've all been there. Apple tells everyone it's hard to believe how much has changed. Pretty much everyone eventually agrees on the hard-to-believe bit. Some hundred-million-units-sold later, we're back at step 1.
It used to be that simple. Well, not anymore. Apple is in fast-forward mode and skips straight to number eight.
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